DoubleClick belongs to Google after the ‘green light’ given by the European Union for that ‘purchase’. A great deal that Microsoft was obviously opposed to as Google would become even stronger than before in the search advertising domain. Eric Schmidt announced that after DoubleClick’s purchase, Google offers a greater advertising platform, which provides the market with tools that will improve effectiveness and clues for the performance of digital media for editors, advertisers and sponsors.

 Google  is so easy to use- I’m using it myself - so popular among various publics and as far as I’m concerned, it has been attracting more and more people to its web. I think it absolutely deserves to be among the best search engines. I came across a research by Hitwise indicating differences of different publics, using different websites for the same purpose. Hitwise revealed there are socio-economic differences between those who use Yahoo and those who use Google. Yahoo holds the second place among online search sites, with great difference from Google, which hold the first. Hitwise’s research also revealed that Yahoo users include mostly young publics whereas Google’s are more mature people, older than 55 years old, and tend to spend money online. What do you think about that? I find it reasonable for quite young users to be more attracted by Yahoo’s images and plethora of links as it’s easy for them to surf online even if they don’t know what to look for. On the other hand, Google’s users know what they’re looking for and find this search engine very helpful.

 It is said that creating a blog can be fun. I would call it challenging as it is a completely new activity for me and I can’t wait to see how it works. My expectation is to exchange views and ideas with all of you and I’m really looking forward to receive some feedback for this effort.