Google TV Ads are finally here!

It’s been more than two years since this started but…Google’s expecting services of providing space to the advertising companies and to the sponsors themselves in order to present their advertising efforts on the screen, are finally here!

According to Google, the companies can finally use Google TV Ads to launch their commercials on TV. The interest is focused on the future of this utility, which is interactive campaigns, but what’s more important is that the fundamental step has happened since Google can now ‘drain’ advertisements in many TV channels in a nationwide level.

The expenses will be deriving from specific situations in which a campaign will be launched and there will be a report illustrating all the networks in which it appeared.

The next video is only indicative; an introduction to Google’s TV Ads.

What’s worse than a Tsunami?

The Nargis cyclone in Burma!!!

The number of victims keeps rising with 22.500 dead so far and who knows how many more? The State Department’s Minister of the country reported that 41.000 people are missing and that victims must be more by far, since census hasn’t yet taken place in certain villages that have been influenced the most by the cyclone.

The humanistic organization Save the Children evaluated that victims could be up to 50.000. The organization has shown its concern by acquiring 500 employees in Burma to offer food and other products to 30.000 citizens of the five areas with the greatest disasters.

National assistance for the victims is more than welcome, as the Minister stated, but representatives will have to negotiate with the current status quo of the country in order to gain entrance permit into Burma.

It’s really sad when I come to realize the one disaster follows the other. First it was the Tsunami, now this…who knows what’s next to come?

Greenpeace in war with Unilever

I’ve been coming across articles on Unilever using palm oil from Indonesian rainforests for a while now. Greenpeace started a war against that act as the biota of the ecological system is threatened. Along with the climate changes, what we don’t need is less green and extinction of animal species. Three companies are on Greenpeace’s side; Lexisw PR, JCPR and Ogilvy that will hopefully push Unilever to stop using palm oil. There is evidence indicating that the brand Dove of Unilever make extent use of it for its products causing damages to the rainforests of Indonesia. Lets hope Greenpeace meets its cause and Unilever is finally stopped.

 

‘Inspired Gift’ by Unicef

‘Inspired Gift’ is another program launched by Unicef, which allows people to buy presents such as food, medicine for HIV patients, maternal health equipment, and so on. Unicef asked three companies including the WWAV Rapp Collins to apply by the end of the month in order to be able to participate to this effort so that the spec will take place in May. The sponsor will run the campaign in a below the line level for the program’s promotion, which will also promote the philanthropic weddings list of the organization. We’ll get back to it in May to see how it went…

Interamerican’s new online campaign

OgilvyOne keeps expanding by being assigned to very important and creative moves. This time, it designed two lines of interactive video banners for the communication and promotion of Interamerican’s programmes on retirement pension and residence. I would be more than happy to show you the video banners I found, but unfortunately they are only available in greek, so there’s no point. The key message of the campaign is ‘when you have Interamerican looking after your pension and housing facilities, then you have less important things to worry about yourself’. The campaign is accompanied by an online competition and there will be a draw in which the winners will be offered 10 GPS Navigators Mio C 230. The online media planning and buying, as well as the promotion of this campaign in Search engines has been organised by OgilvyOne. I am not quite sure for this campaign’s success yet, time will tell…

Who’s interested? NIKE’s European Competition

Nike gives the opportunity to European artists to create a piece that will ‘decorate’ its special footwear edition ‘Nike Dunks’. Emerging artists, photographers and directors are all invited to upload their piece to a digital gallery and then they will be judged by experts. The winner will have the chance to exhibit at the Basel Art Fair and will actually design the limited edition of Nike Dunks. It’s a great opportunity for those who are interested as it’s easy to participate at the official site of 1/1, which is the name of the competition.

Global digital strategy by Cadbury

In an effort to achieve personal relations with its customers, Cadbury adopted a global strategy in order to promote its brands. In agreement with MassMedia Studios it got access to a multi-channel digital platform combining e-mail, online communications, mobile phone and TV.

A smart move from Cadbury as that will most possibly allow the company to combine and analyze the performance of its brands in all digital channels both nationally and internationally. The inner goal ofcourse, is to communicate better with its publics and in a rather personal level by improving a digital approach for that purpose. Time will tell whether Cadbury meets its target…