HP’s BTL in Publicis

Publicis managed to keep HP’s global account for direct marketing both in Europe and Middle East. Really good for Publicis since we are talking about an account that worths 200 million dollars. I should also mention that the company won a competition among other high profile companies such as Proximity, Wunderman and DraftFCB.

Richard Pinder, Chief Operating Officer in Publicis, stated that HP is always trying to find new ways in marketing to promote its printing technology. It is fundamental for that purpose to co-operate with a high prestige company. HP considers Pubicis as a strategic cooperator as it has a great reputation on its domain and ‘develops a holistic and culturally relevant communication solutions’.