Arjie’s Weblog

Green Cars: a new dynamic market?

Nowadays people are better informed about hybrid cars and that could lead to a new dynamic market. Environmental issues are in the focus of concern and that is shown in the activities of many companies around the world. Motor industry is one of those and seeks to produce and sell ‘green’ products. Experts have been trying for decades to create a car design that would pollute less than the compatible ones and now, we are talking about ‘clean’ cars. They are supposed to benefit the ‘economizing’ of fuel and CO2 emissions.

But how is this perceived by the consumers? And how this clean side of the car, is the one that will motivate people to buy a hybrid when they could as well buy a less expensive compatible car? 

Eco-driving is a way to promote hybrid cars by suggesting a smart way of driving that contributes to the decrease of fuels and CO2’s emissions, which are the main reasons for the global warming phenomenon and needless to say it also promotes a ‘driving safely’ message.

Last year, America set a record in the sales of hybrid cars. The following video shows why there’s such a demand…

May 16, 2008 - Posted by Iro Akrioti | CSR, Environment | , | 3 Comments

3 Comments »

  1. Green cars came to the save of the environment. In Europe though, even if people know about them, there hasn’t been a good ‘promotion’ of them and in some of other european countries they are not even sold yet.

    Comment by Olga Hatzidaki | May 16, 2008

  2. You are absolutely right about that. And even if they do sell them, the sales percentage is minor. I read in an article that in Greece sales of green cars only reached a 0.2% of total car sales last year. There should be some motivation from both the industries-to send the right messages about the qualities and advantages both for the environment but for the consumers as well- and from the publics that need to realize, the environmental issues won’t be solved magically. They will need to act as well.

    Comment by Iro Akrioti | May 16, 2008

  3. [...] Green Cars: a new dynamic market? Experts have been trying for decades to create a car design that would pollute less than the compatible ones and now, we are talking about ‘clean’ cars. They are supposed to benefit the ‘economizing’ of fuel and CO2 emissions. …Arjie’s Weblog – http://arjie.wordpress.com [...]

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