Velti in the Chinese Market

Velti is about to enter the market of China by buying out 33% of Casee, the greatest corporation in the exchange of mobile advertising in China. Casee was established in 2006 and contains advanced technology tools and services, which create an advertising market via the use of mobile phones, among companies active in the area of Mobile Internet and advertising. Through Casee, Velti will be given the opportunity to offer advanced services in the category of mobile marketing in China, completing its existing opportunities in Europe, North America and other countries in Asia.

Velti will offer Casee its experience in the mobile marketing and advertising sector, as well as its relationships with other multi-national advertising corporations and mobile telephony providers. This is great for Velti as it will have the chance to develop access in the Casee’s technology of mobile advertising exchange and then launch it in other countries.