The 11th hour

Did you watch the documentary  presented by Leonardo Di Caprio last night? I decided for my dissertation to conduct a research on corporate social responsibility (CSR) towards the environment and I found that show rather interesting and informative. I think it’s really important to create awareness on problems that directly affect our lives. Can you imagine that in the middle of the century it is predicted there will be about 150 million refugees from those areas with the highest temperatures? And can you imagine that the worst case scenario for earth is to become like Mars? A desert with no oxygen to support any kind of creatures. What are we going to do about it? I’m not sure myself whether this situation can be reversed; maybe it’s too late, but things can definitely get better for our planet if radical measures will be taken. Governments and NGOs have already started doing what they think can help this difficult condition in which people put themselves into. What needs to be done is for publics to be aware of what is going on. Any individual action can contribute for the wider good of the environment. For instance the energy we use all the time, or the way we drive, etc. If we are environmentally responsible as a whole, maybe we can save the earth before it’s too late. What one of the experts on this matter said in the documentary was that “people can never get enough of what they don’t actually need”. I mean…let’s think about it…why would we spend so much on what we don’t need and why our consumerism has no limits at all? And why all that when we know how much damage we cause? For our sake we should start caring more about the environment and to be more responsible and conscious on our choices. 

Here’s a video from YouTube with Leonardo Di Caprio taking about the documentary and its scope and quotes from the experts that took part on it.

HP’s BTL in Publicis

Publicis managed to keep HP’s global account for direct marketing both in Europe and Middle East. Really good for Publicis since we are talking about an account that worths 200 million dollars. I should also mention that the company won a competition among other high profile companies such as Proximity, Wunderman and DraftFCB.

Richard Pinder, Chief Operating Officer in Publicis, stated that HP is always trying to find new ways in marketing to promote its printing technology. It is fundamental for that purpose to co-operate with a high prestige company. HP considers Pubicis as a strategic cooperator as it has a great reputation on its domain and ‘develops a holistic and culturally relevant communication solutions’.

Green Cars: a new dynamic market?

Nowadays people are better informed about hybrid cars and that could lead to a new dynamic market. Environmental issues are in the focus of concern and that is shown in the activities of many companies around the world. Motor industry is one of those and seeks to produce and sell ‘green’ products. Experts have been trying for decades to create a car design that would pollute less than the compatible ones and now, we are talking about ‘clean’ cars. They are supposed to benefit the ‘economizing’ of fuel and CO2 emissions.

But how is this perceived by the consumers? And how this clean side of the car, is the one that will motivate people to buy a hybrid when they could as well buy a less expensive compatible car? 

Eco-driving is a way to promote hybrid cars by suggesting a smart way of driving that contributes to the decrease of fuels and CO2’s emissions, which are the main reasons for the global warming phenomenon and needless to say it also promotes a ‘driving safely’ message.

Last year, America set a record in the sales of hybrid cars. The following video shows why there’s such a demand…

Google TV Ads are finally here!

It’s been more than two years since this started but…Google’s expecting services of providing space to the advertising companies and to the sponsors themselves in order to present their advertising efforts on the screen, are finally here!

According to Google, the companies can finally use Google TV Ads to launch their commercials on TV. The interest is focused on the future of this utility, which is interactive campaigns, but what’s more important is that the fundamental step has happened since Google can now ‘drain’ advertisements in many TV channels in a nationwide level.

The expenses will be deriving from specific situations in which a campaign will be launched and there will be a report illustrating all the networks in which it appeared.

The next video is only indicative; an introduction to Google’s TV Ads.

Rumours!!!Can we prevent their damage?

I watched a movie last night, which was based on the gossip’s and rumour’s effects on people and their environment. It wasn’t a great movie but anyway, it made me think about all the damaging effects hese two elements can cause to an organization.

Rumours are usually a ‘thorn in the flesh’ of public relations and communications officers. They are not always harmful but recent research has illustrated that during restructuring and layoffs it might have effects such as decrease of productivity, lower employee morale, corrupt reputations and interfere with formal organizational communication, thus rumour control seems to be a necessity. So can a rumour=unverified information cause such disasters? Can something ‘you heard’ be of such an importance to certain groups and make such a great deal of it? Of course they can if it’s about changes of personnel, job satisfaction and anything that might threaten their current status in the workplace and make them feel insecure of the future.

I believe the best thing for an organization to do is be proactive about it. Include a chapter of rumour control in issues management or even in the crisis communication manual. Rumours can bring ‘python’ crisis to a company and it’s a shame because there are things that PR communicators can do about it. Being prepared to respond to those rumours, be alert to any negative effects they might have, be transparent to your staff, let them know of any changes and how they will affect them…it’s about having effective internal communication within the company that prevent at some level all the behind-the-back gossiping.

 

Organic farming: another way to protect the Environment

I recently read an article of Melchett Peter; of the Soil Association, in the Green Pages of The Independent about organic farming and its contributions to the environment. I thought it was interesting and it would be worth sharing some of his views with you.

Organic farming was introduced,60 years ago, by scientists and farmers, who had set as a long-term goal the development of a more sustainable way of producing food. They had  and continue to have the support of the Governement, which believes that organic farming has transparent environmental benefits as it’s considered to be better for wildlife, lower pollution from sprays, it produces fewer dangerous wastes and less carbon dioxide. As we can tell from the above, it contributes to the issue of climate changes since, for instance, we are all aware of the carbon dioxide’s effect on the atmosphere or how wastes pollute the environment.

The Sustainable Development Commission is also on organic’s farming side. They stated that organic certification represents the ‘gold standard’ for sustainable food production, which takes us back to that long-term goal set 60 years ago.

Thus, I believe it would be good to give organic food a chance since it’s not just about the food itself-which by the way is at the same quality as non-organic food- but its production process as well that contributes to the environment, which we have been exhausting on a daily basis mostly during the last century.

What’s worse than a Tsunami?

The Nargis cyclone in Burma!!!

The number of victims keeps rising with 22.500 dead so far and who knows how many more? The State Department’s Minister of the country reported that 41.000 people are missing and that victims must be more by far, since census hasn’t yet taken place in certain villages that have been influenced the most by the cyclone.

The humanistic organization Save the Children evaluated that victims could be up to 50.000. The organization has shown its concern by acquiring 500 employees in Burma to offer food and other products to 30.000 citizens of the five areas with the greatest disasters.

National assistance for the victims is more than welcome, as the Minister stated, but representatives will have to negotiate with the current status quo of the country in order to gain entrance permit into Burma.

It’s really sad when I come to realize the one disaster follows the other. First it was the Tsunami, now this…who knows what’s next to come?

Climate Changes & the Tropical Species’ danger

Even if the climate changes’ consequences are expected to become more noticeable in the poles, scientists report that it’s possible to also cause a greater threat for the species that live in the tropical zones. Tropical species are used to live under small temperature ranges, thus, according to a published analysis in a weekly edition of Proceedings of the National Academy of Sciences (PNAS), they might not be able to face even variabilities of a few degrees. Until today, the scientists’ priority has been the research of the climate changes’ influence on species in the poles, for instance the polar bear. Those animals though, seem to be used to those changes of temperature, in contrast to those that live in the tropical zones.

Velti in the Chinese Market

Velti is about to enter the market of China by buying out 33% of Casee, the greatest corporation in the exchange of mobile advertising in China. Casee was established in 2006 and contains advanced technology tools and services, which create an advertising market via the use of mobile phones, among companies active in the area of Mobile Internet and advertising. Through Casee, Velti will be given the opportunity to offer advanced services in the category of mobile marketing in China, completing its existing opportunities in Europe, North America and other countries in Asia.

Velti will offer Casee its experience in the mobile marketing and advertising sector, as well as its relationships with other multi-national advertising corporations and mobile telephony providers. This is great for Velti as it will have the chance to develop access in the Casee’s technology of mobile advertising exchange and then launch it in other countries.