Interamerican’s new online campaign
OgilvyOne keeps expanding by being assigned to very important and creative moves. This time, it designed two lines of interactive video banners for the communication and promotion of Interamerican’s programmes on retirement pension and residence. I would be more than happy to show you the video banners I found, but unfortunately they are only available in greek, so there’s no point. The key message of the campaign is ‘when you have Interamerican looking after your pension and housing facilities, then you have less important things to worry about yourself’. The campaign is accompanied by an online competition and there will be a draw in which the winners will be offered 10 GPS Navigators Mio C 230. The online media planning and buying, as well as the promotion of this campaign in Search engines has been organised by OgilvyOne. I am not quite sure for this campaign’s success yet, time will tell…
2 Comments »
Leave a comment
-
Archives
- September 2008 (1)
- June 2008 (1)
- May 2008 (9)
- April 2008 (9)
- March 2008 (5)
- February 2008 (2)
-
Categories
-
RSS
Entries RSS
Comments RSS
Living in Greece and having friends working in BoldOgilvy Group and therefore in OgilvyOne, I can tell that the video banners have been quite successful.
Interamerican, with the great selection of PR and advertizing firms, has managed, with the use of creative ideas, to be the most recognizable company of the sector in Greece.
Next follows ING…
Thank you very much for your comment. Unfortunately, there’s still no information online on the video banners’ evaluation-pretty disappointing though as you expect almost immediate critical reviews from such ideas.