Interamerican’s new online campaign

OgilvyOne keeps expanding by being assigned to very important and creative moves. This time, it designed two lines of interactive video banners for the communication and promotion of Interamerican’s programmes on retirement pension and residence. I would be more than happy to show you the video banners I found, but unfortunately they are only available in greek, so there’s no point. The key message of the campaign is ‘when you have Interamerican looking after your pension and housing facilities, then you have less important things to worry about yourself’. The campaign is accompanied by an online competition and there will be a draw in which the winners will be offered 10 GPS Navigators Mio C 230. The online media planning and buying, as well as the promotion of this campaign in Search engines has been organised by OgilvyOne. I am not quite sure for this campaign’s success yet, time will tell…

Who’s interested? NIKE’s European Competition

Nike gives the opportunity to European artists to create a piece that will ‘decorate’ its special footwear edition ‘Nike Dunks’. Emerging artists, photographers and directors are all invited to upload their piece to a digital gallery and then they will be judged by experts. The winner will have the chance to exhibit at the Basel Art Fair and will actually design the limited edition of Nike Dunks. It’s a great opportunity for those who are interested as it’s easy to participate at the official site of 1/1, which is the name of the competition.