Direct e-Marketing as part of Webmarketing 2008
I recently read an article on an online source about a list that constructs webmarketing for 2008. I was very interested when I saw direct e-marketing in that list, defined as the method that uses all available media in the internet to get the message across to the customer via emailing, newsletter, and so on. It’s pretty well-known that during 2006 and 2007 the rage of customers was increased, mostly because of spammers and excessive advertising that can become disturbing. So for instance, when the popular French website www.rueducommerce.fr, which was very appealing in the begginning because of its low prices in electronics, computers, and so on, but after a while it was characterised as causing ethical disturbance to its customers as it kept sending about 15 adverts to each one of them on a daily basis. In my opinion, the ethical lesson from this could be that bad use of e-marketing is suicide for the user.
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I agree with you that bad use of e-marketing is suicide for the users because they fail to have new customers as most people regard unwanted mails as spam.If used well marketers and PR practitioners can build and develop long lasting relationships with customers by exploiting the opportunities available through new media.They will not only gain new customers but would maintain relationships with existing customers.Most people have access to online channels and the web is considered as the best and fastest means to find information,to select or buy the best deal.
I totally agree with you. Relationships with customers are really important and we should keep in mind all of them both existing and future customers need our efforts to stay with us. It’s not just e-marketing that has to be put in practice but in general effective marketing techniques.And that’s where New Media comes full of ‘fresh’ methods and makes things easier for either the marketer or the PR practitioner.