Direct e-Marketing as part of Webmarketing 2008

I recently read an article on an online source about a list that constructs webmarketing for 2008. I was very interested when I saw direct e-marketing in that list, defined as the method that uses all available media in the internet to get the message across to the customer via emailing, newsletter, and so on. It’s pretty well-known that during 2006 and 2007 the rage of customers was increased, mostly because of spammers and excessive advertising that can become disturbing. So for instance, when the popular French website www.rueducommerce.fr, which was very appealing in the begginning because of its low prices in electronics, computers, and so on, but after a while it was characterised as causing ethical disturbance to its customers as it kept sending about 15 adverts to each one of them on a daily basis. In my opinion, the ethical lesson from this could be that bad use of e-marketing is suicide for the user.