Speed of change – Marketing

The traditional model of marketing keeps changing due to technological evolution, whereas comsumers demand know all the information, marketers come face-to-face with the new methods and processes of customers’ engagement and the term ROI is always in their vocabulary. In this time of radical change, Communication changes as well as the character of Agency, which becomes more of a Marketing Services Provider. Brand Advertising and Direct Marketing merge to a new Agency format, which is Channel Agnostic as it is not included anywhere in the media that modulate the communication’s final shape.

Whether in online or offline environment, we always have a goal in our mind. For the consumer to be on an engagement mood, a mood built if we follow the steps below, which are fundamental for the success of online maketing:

1. Reach
2. Acquire
3. Convert
4. Retain

Living in a world of great developments of technological, economic and social character, I realised those steps have a great impact in communications and advertising. In these evolutionary years, creation explodes as in a little ‘box’ of 300×250 pixels you can combine image, sound, video, real time data, and so on. And as technology becomes more advanced, it gets cheaper and then it becomes even more familiar to everyone, whether consumers, advertisers, etc. The notion of Multinational Marketing gets stronger and stronger and the traditional models (tourism, education, consulting services, real estate) are reallocated in all levels. In addition to this, the evolution of the market and economy by establishing a digital personality, illustrates the new face of Agency, which is Digital at Heart!