Web2.0…are we all ready?

YouTube and MySpace, which are the most popular pieces of the new internet’s era, the so-called web2.0, have been redeemed for billion dollars and led marketeers, advertisers and the media to become delirious for the User Generated Content (UGC) explosion. But there are much more types of web2.0 such as Flickr, Bedo, Faceparty, and even before those, Habbo Hotel, as well as all those dense forums that are as old as the Internet (at least in USA) and comprise representative pieces of internet communities.

A useful video follows, which I believe clearly identifies web2.0 and helps for a better understanding of its tools and functions.

Everybody is trying to understand what exactly happened with the low budget companies such as Google and YouTube that have become number one in the world of commercial business? And why do people use Google instead for examle Yahoo or MSN, which merit great support?

I think the secret lies in the internet’s nature, which started as a free, non-commercial communication channel among communities and later among users. Apart from the advanced technology, the simplicity and the speed of user interface, the answer lies in the politics of Google’s services, which present objective search results.

Thus, in order to approach the web2.0 phenomenon as well as the future of the internet, regardless of its name or version, we should at last understand the nature of its medium an audience, contrary to the market communication that seems to have difficulties in acting, no matter the increasing budgets in the internet. Obviously web2.0 is not like television or brand site. The users  respond, sometimes harshly and always in public…Are we all ready for this?