Event Marketing, Arts & Blogs

I recently read an article on event marketing and I found really interesting the way it was connected to the arts. It is true that the world of events has many similarities to the world of arts and there are plenty of times it borrows elements in order to be successful. At the same time, Arts seem to borrow tools commonly used by events communication, for instance professionalism in organization, which has increased their sensation. Video art, multimedia installations, happenings and performances include similar elements in both worlds that are exchanged without any discernible limits. In my opinion, this exchange and experimentation are in favour of both sides. Blog generation is a reflective and challenging generation.  It easily distinguishes the setup from the impulsive, the affected from the authentic, and so on. That differentiation, that choice or rejection include for the new generation a type of ‘political piece’. So, event marketing’s professionals would better take into consideration that new cuture.