Global digital strategy by Cadbury

In an effort to achieve personal relations with its customers, Cadbury adopted a global strategy in order to promote its brands. In agreement with MassMedia Studios it got access to a multi-channel digital platform combining e-mail, online communications, mobile phone and TV.

A smart move from Cadbury as that will most possibly allow the company to combine and analyze the performance of its brands in all digital channels both nationally and internationally. The inner goal ofcourse, is to communicate better with its publics and in a rather personal level by improving a digital approach for that purpose. Time will tell whether Cadbury meets its target…