Google has acquired DoubleClick

DoubleClick belongs to Google after the ‘green light’ given by the European Union for that ‘purchase’. A great deal that Microsoft was obviously opposed to as Google would become even stronger than before in the search advertising domain. Eric Schmidt announced that after DoubleClick’s purchase, Google offers a greater advertising platform, which provides the market with tools that will improve effectiveness and clues for the performance of digital media for editors, advertisers and sponsors.

Global digital strategy by Cadbury

In an effort to achieve personal relations with its customers, Cadbury adopted a global strategy in order to promote its brands. In agreement with MassMedia Studios it got access to a multi-channel digital platform combining e-mail, online communications, mobile phone and TV.

A smart move from Cadbury as that will most possibly allow the company to combine and analyze the performance of its brands in all digital channels both nationally and internationally. The inner goal ofcourse, is to communicate better with its publics and in a rather personal level by improving a digital approach for that purpose. Time will tell whether Cadbury meets its target…